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Sport, Lifestyle, Textile-Tech | Market Entry and Growth STOCKHOLM 19. – 21. April 2023


Finnish companies and brands will meet in Stockholm in April to exchange ideas with Swedish companies from the retail trade and textile institutions. The program includes tailored retail tours, workshop, meeting with stakeholders in the market and visits with Business Finland and the Stockholm Fashion District. The program is aimed at Lifestyle, Sports (incl. Outdoor) and Textile Companies that are either already operating in Sweden or preparing export activities to the neighbouring country. The idea is to assemble a Finnish delegation that will travel together to Stockholm, exchange ideas and discuss possible synergies and collaborations. There will be several stages in the program to meet key stakeholders and specialists in the industry and take part in presentations and workshop-style panels.

Market Insights | Personal Contacts to Stakeholders & Media | Exchange of Experiences

Participating brands can choose to take part in the Media Day on Thursday, where Finnish brands will meet with more than 60 journalists and influencers from the sports, lifestyle and outdoor sectors in the event lounge of the Downtown Camper by SCANDIC Hotel.


Wednesday 19. April

  • At 2pm, Business Finland will host a welcome gathering in their premises at the Finnish Embassy.

  • Vilma Rissanen, Business Finland, will give an overview to the Consumer Market in Sweden.

  • We will have a guided tour through Stockholm Fashion District in Nacka, Stockholm South.

  • The management of the Fashion District and Trade Partners will introduce their organizations.

  • “Mingle” and introduction within the Finland delegation.

Thursday 20. April
  • The day starts with a Morning Walk through the city along the key retail quarters and chosen stores.

  • Fashion/Retail/Market Workshops and presentations with selected speakers from the industry.

  • Connected Event: MANDEL MEDIA DAY. Meet the complete range of Swedish media within Sport/Outdoor/Lifestyle - additional to the program.

  • Finland is the main theme at the Afterwork event and provides the festive setting for social exchange with interesting interview guests and short presentations.

Friday 21. April
  • Workshop Round Table with Guest Speakers and Hosts.

  • Explore the city on a bike or in a kayak or stroll on a sightseeing tour through Gamla Stan and Söder.

  • 19.-21. April Program: 800 EUR.

  • This does not include Trip to Sweden, Hotel & Meals. Downtown Camper by SCANDIC offers a project discount code.

  • The participation fee as exhibitor at MANDEL MEDIA DAY is 1.200 EUR (normal price 2.000 EUR).

Mandel Media AB is the producer of this program and coordinates all cooperation partners for the Stockholm meeting days. Mandel Media is Expert Search Partner with Business Finland for Sweden and Germany.


Sport / Lifestyle / Fashion Experts

Sales & Market Experts


If you have questions to the program, the Media Day and for booking your seat, please contact:

Matthias Aßmann +46 709 67 39 79,

Hanna-Liisa Erkheikki, +358 40 524 1718,

Pia Virtanen +358 50 4858 562,

Tervetuloa Tukholmaan!

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